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May 15, 2013
If you are like many business owners out there, you have probably finally mastered Facebook and Twitter and thought that you were all set with your company’s social media efforts. That is until you realized just how much traction Pinterest
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Jan 31, 2013
The New Era of Hotel Marketing Strategies
Over the past five- ten years the marketing landscape has experienced a major paradigm shift and many hotels have struggled to keep up with the pace of the ever changing world of new media. In order to compete in todays era of online marketing hoteliers must be creative, flexible, and most importantly adapt quickly. This week we are continuing with our series on the shifting online marketing
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Jan 24, 2013
Hotel Marketing Strategies That Get Results
The online marketing landscape is constantly evolving and morphing into new collaborations between numerous online avenues. It’s no longer about simply creating a social media strategy, a search engine optimization strategy or a banner ad campaign for your hotel; it’s about creating an overall online presence that enhances your websites visibility to the people that matter the most… Your potential guests. The ever increasing importance of being present where your
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Jan 3, 2013
SEO and Social Media Get Married
There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether. It is merely a convergence of technology and methodology. Change is the only constant in the online marketing industry, and change comes quickly. Not too long ago most
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Nov 15, 2012
5 Tips To Improve Online Customer Service
In the 2012 World Series, the San Francisco Giants did more than just play great baseball. They provided a customer service experience that caused fans to cheer the stadium employees (ticket takers, concession workers, etc.) as much as the players during the celebratory parade following their victory. Dig a little deeper, and you find that the Giants spend a lot of time making sure that their employees focus on providing
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How Social Media Can Grow Hotel Bookings
The social segment of SEO that has been gaining massive momentum for the travel industry. Some great social avenues for your hotel to consider mastering -
How Travel Booking Sites Can Help Hotel SEO
In addition to social media, travel search engines, booking engines, and review sites offer tremendous value to your hotels SEO strategy, while simultaneously leveraging the -
How To Generate More Bookings For The Hotel Industry
If you are like many hoteliers, you are constantly on the lookout for the next silver bullet marketing strategy that will not only fill your
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