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Jul 24, 2013

Social And Search Get Married- Part 2

According to a recent study published by eMarketer, US online spending is expected to reach $46.5 billion in 2013.  The question on every marketers mind is, “How do I get a larger share of that revenue?” The answer is to


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Apr 24, 2014

Why should business owners care about net neutrality?

 

An article today (April 24, 2014) published in the New York Times focused on recent statements by the FCC hinting at allowing companies like Amazon, Google or Netflix to pay Internet service providers(like Comcast and Verizon) premiums for special, express lanes to send and load their content quicker than other websites and publishers. This is contrary to the general understanding of an “open web”-allowing user’s equal access to any legal


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Mar 31, 2014

The Case For Traditional Advertising

It may be hard to believe that an online marketing firm’s blog would have a post arguing for businesses to spend money on traditional advertising. In fact, traditional advertising can be a huge compliment to a company’s online marketing efforts, especially search, both paid and organic, but also programmatic display advertising, and YouTube search, as well as YouTube paid ads. Senior living referral business “A Place For Mom” has certainly


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Jan 24, 2014

Do Not Spend Money on SEO

 

SEO, or Search Engine Optimization, is often treated as a panacea, or cure-all for whatever ails their business. After all, SEO, when done right, can bring gobs of relevant, qualified visitors to your website and connect buyers with sellers at the moment when they are looking to buy or research to buy. SEO can dramatically bring increase revenue, while at the same time drastically lower the average cost of acquisition


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Aug 28, 2013

The Days of Cruise Control SEO Are Over. Hoteliers Must Dig Deeper

 

If you are like many hoteliers, you are constantly on the lookout for the next silver bullet marketing strategy that will not only fill your rooms year round, but will have all of your property’s amenities booked to capacity as well. With the convoluted online landscape and the way consumers

Highlights Post

  • Social And Search Get Married- Part 2

    According to a recent study published by eMarketer, US online spending is expected to reach $46.5 billion in 2013.  The question on every marketers mind


    Read full post

  • Social and Search Get Married

    There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has


    Read full post

  • How Long Does SEO Take To See Results? (Part II)

    In Part I of “How Long Does SEO Take To See Results” , I shared a little bit on how the level of geographic targeting


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