But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?
If your website isn't sitting at the top of the search engines, you're letting thousands of dollars worth of potential sales slip right through your fingers... it's that simple.
Here's why:
Over 40% of web users only look at the first page of their search results (the top 10 websites listed)...
So if YOUR business isn't listed on the first page, you're losing TONS of sales to your competitors who are!
Paid search results are worth $37.7 million per day
Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that's about $37.7 million per day).
Advertisers wouldn't pay Google so much money if they didn't profit from it. The dollar amount indicates how much it is worth to be listed on Google's first result page. And these numbers only represent the value of the paid search results.
Listings in the natural search results are worth even more
An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant
That means that you will get many more clicks with an natural search engine listing than with a paid listing.
In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.
In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:
It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.
Natural results deliver a higher return-on-investment
As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:
- web surfers click natural search results much more often
- web surfers trust natural search results more
Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.
Optimizing your websites for high rankings in Google's natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.
About Vayu Media:
Vayu Media is the premier company for local internet advertising using search engine marketing and local search engine optimization. Vayu Media is taking advantage of the consumer shift from traditional media to internet based marketing. The company's focus is local online business marketing and web design services. The company's strategy to get out into the market place and consult with local businesses face to face has allowed it to make local business owners aware of the opportunity that exists online. In order to stay relevant in today's market every local business must have an online marketing strategy and Vayu Media can help.
Media Contact:
Jennifer Dunphy, Vayu Media LLC, (800)-456-1563 , info (at) vayumedia dot com
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