Financial Planning Articles and Retirement Advice Provider eRollerover.com is now FiPath.com
Atlanta, Georgia - November 28, 2011 - eRollover.com, an online site designed to offer guidance through financial planning articles, and expert retirement planning advice, is now http://www.fipath.com.
Persons who currently use eRollover.com will realize that a new URL shows up when they attempt to visit the page. This is because a recent name change has taken place. People can now use FiPath.com instead to access the site.
This change comes on the heels of market research conducted by the company under the branding eRollover. Based on the findings, the company drew the conclusion that the previous name made it difficult for clients and potential users to fully grasp the range of services it provides.
The rebranding comes with a new tagline, "connect to your financial future," and is thought to be more in line with the company's visions. As a part of the face lift, a different corporate style guide and updated logo design have both been revealed.
In short, one of the main objectives behind FiPath.com is to create an online community where both consumers and advisors can connect. This format was created to offer persons comprehensive knowledge, so they can make informed decisions about retirement. Users have the option of perusing the available resources by themselves, or speaking with an expert using the "financial advisor locator" option.
They are not charged a fee for accessing the site and they have access to a full range of tools. These include calculators and videos from the "Educational Center" page.
Persons who are presently unaware of this change need not worry, since the old URL simply redirects visitors to the new address, which won't affect the customer experience and should provide a more user-friendly site.
About FiPath
FiPath.com (www.FiPath.com), formerly eRollover.com, was formed in 2008 by Mike Rowan and Corbett Gilliam, University of Georgia grads who were frustrated by diminished value in their IRA's and 401(k)'s, and not knowing what to do. Recognizing the need for an unbiased, trusted source in the retirement planning arena, they formed eRollover. FiPath provides comprehensive, independent, unbiased retirement planning content, and analytical tools, so consumers can take control of their retirement planning. We're the only integrated online community of consumers and advisors.
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