How To Master Twitter Engagement

by Jennifer Dunphy

Jul 3, 2013


Saturday and Sunday tweets have a 17% increased engagement rate as compared to Monday-Friday tweets. While Wednesday and Thursday were the days with the lowest engagement levels from brands’ followers. Don’t forget to schedule weekend tweets while you are away from work, otherwise you are missing out on potential brand engagement.

Tweets published between 8am-7pm see a 30% increase in follower engagement, vs tweets from other times of the day.

Tweets that are less than 100 characters achieve an additional 17% of follower engagement, than longer tweets. It can be hard to create a value packed tweet in less than 100 characters, but it will force you to be creative and to the point.

44 percent of respondents are more likely to engage with brands if they post pictures over any other type of media. Use pics, visual marketing has become the 2012 breakout marketing trend for social media. From Facebook, Pinterest, Google+, to Instagram and Twitter. Content is still king, but we all know that a picture speaks 1,000 words. What are your images saying about your business?

Tweets utilizing #hashtags experience double the engagement as tweets without #hashtags. This is an underutilized strategy by most brands considering that only 24% of all tweets contain a #hashtag. On the flip side, don’t get carried away with the #hashtags. Tweets using more than 2 #hashtags actually experience a 17% decline in follower engagement.

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