Pinterest Plays Well With Others

by Jennifer Dunphy

Jun 25, 2013

 

Aside from the obvious growing popularity of  Pinterest, your organic rankings may stand to benefit from a solid Pinterest strategy as well. This is just one more reason that your business may want to consider allocating resources in your digital marketing strategy to increase your company’s social capital on Pinterest. Although Pinterest should not be viewed as an SEO silver bullet, it can help to move up your company’s organic search rankings, especially for very specific and targeted keyword phrases. By creating increased social buzz around your company’s imagery, not only are you visually enhancing your brand for everyone that sees your pins, but you are also increasing the likelihood that other websites and blogs will point back to your website because of the images that you pinned, helping to increase the overall visibility of your brand.


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