Presented by

Jennifer Dunphy with Vayu Media

and Dorothy Pritchett with The Legal Goddess Network

In this program you will learn:

􀁨 How to differentiate yourself from everyone else

􀁨 How to create the perfect elevator speech

􀁨 How to be comfortable with self promotion

􀁨 Where to start if you're new to growing your business

􀁨 How to personalize your message to resonate with different audiences

􀁨 How to connect with your most valuable clients

􀁨 How to create strategic relationships for business growth

􀁨 How to enhance your credibility in a personal and memorable way

Date, time & location:

• September 14^th , 2010, 7:30 am - 9:30 am

• 1010 Midtown (Across from the new Loews Hotel), 1080 Peachtree St., Atlanta 30309

4^th Floor Clubroom

• Continental breakfast provided

Investment:

$30 per person

To register:

Send an email with attendee(s) names, company name and contact details to

JDunphy@VayuMedia.com . An invoice will then be emailed for online payment.

Space is limited to the first 30 people, so register early to guarantee a seat.

About the presenters:

Jennifer Dunphy has provided marketing and public relations expertise to the business community since 2005. She currently manages marketing, public relations and oversees the South American operations of Vayu Media, an interactive marketing agency. Jennifer has extensive experience in public speaking and is often engaged to speak at seminars related to public relations, marketing, social media, SEO, and sales. Prior to joining Vayu Media www.VayuMedia.com  as the VP of Sales & Marketing, she was a corporate sales trainer, and ad account executive for an international publishing company. Jennifer was nominated as one of the Metro Atlanta's Chamber of Commerce Small Business Person of the year in 2009 & again in 2010. She is a Google AdWords authorized professional, as well as a SEMPO-certified Professional.

Dorothy (Dotty) M. Pritchett has 15 years of sales experience and more than 7 years of coaching experience. Dotty founded Andrew Grace Associates in 2002, a consulting company that focuses on career development (http://www.andrewgraceassociates.com). Clients appreciate her creative guidance and value her coaching as a positive catalyst for change in their lives.  Her Legal Goddess Network (http://www.legalgoddessnetwork) is a unique community for women lawyers to collaborate in business development. She was the Managing Partner of a division within one of the nation's largest executive search firms.

Dotty graduated with honors from the University of Maryland.  In addition to her membership in the International Coach Federation, Dotty is a member of the Georgia Coaches Association, International Storytelling Network, the Storytelling in Organizations and a coach with ProWin, a professional organization of business women.

Technology Association of Georgia (TAG) adds Vayu Media as a sponsor to support Georgia's Technology Community.

Atlanta, GA - June 28, 2010 -

The Technology Association of Georgia supports its members by generating opportunities for personal, professional and business growth. By forging these strategic alliances, TAG acts as a primary catalyst to foster a rich growth environment for technology development in Georgia.  As a result, TAG's loyal and growing membership is better prepared to meet future challenges as Georgia's technology community becomes a world-class benchmark.  To support this mission TAG relies on sponsorships from the Georgia business community. Vayu Media is one of the Atlanta based companies that has recently joined TAG as a Gold Sponsor.

Vayu Media is an Atlanta SEO Company with the expertise to deliver comprehensive SEO services. The company offers search engine optimization services that help businesses with a limited or an extensive marketing budget to squeeze out the highest possible return on investment.  Their teams develop the right approach based on their client's budget constraints to maximize their client's return on investment. "We're excited to increase our support of the Georgia business community.  TAG is a fantastic organization and a perfect fit for our internet marketing company.  TAG is generating business growth for Georgia companies as does Vayu Media through our internet marketing solutions" explained Jennifer Dunphy Vayu Media's VP of Sales & Marketing .

In addition to the sponsorship Vayu Media will be supporting TAG's communication department.  The company will support TAG in getting the message out to the Georgia technology community regarding events, initiative programs and networking opportunities.

About TAG

Technology Association of Georgia is dedicated to the promotion and economic advancement of the state's technology industry and provides leadership in driving initiatives in the areas of policy, capital, education and giving. TAG also brings the technology community together through events, initiative programs and networking opportunities.

TAG was launched in January, 1999 with the merger of three of the state's largest technology organizations: the Southeastern Software Association, the Business and Technology Alliance and Women in Technology. At its launch, TAG became one of the largest technology organizations in the country.

Our Societies, or special interest groups, encompass a large variety of  disciplines, from conducting business internationally to raising capital, from outsourcing to project management, technology in entertainment to International Business solutions.

Effective Atlanta Search Engine Optimization Brings Returns on Investments

Atlanta, Georgia - April 19, 2010 - A focus on Google search engine optimization in Atlanta can produce a significant gain in traffic and return on marketing dollars spent, according to local company Vayumedia.com.

Specializing in providing affordable Atlanta-area search engine placement for companies both new to the online market and those looking to generate more traffic, Vayumedia.com knows that "you can't take your eyes off your business to manage online marketing," but that you need online traffic to grow your business.

Vayumedia.com has seen businesses come and go, and knows that simply focusing on keywords will generate a spike in traffic, but not the "conversions to leads and sales that grow your business." They've learned through experience that the best Atlanta search engine optimization derived from a multi-step process, which ensures that a business not only achieves the top ranking in its category, but that visitors to the website are interested in buying products.

The first step in this process is data collection, including a "deep analysis of business needs," which allows the optimization company to set reasonable goals for progress and return.

Next, detailed website analysis must be conducted. Websites with little or no content that generate traffic will not, in turn, generate sales. This analysis helps ensure that a website meets the "quality, technical, design and content guidelines from the major search engines," which is essential if it is going to be highly ranked.

Keyword research is essential, and after the first steps have been completed, can begin in earnest. This is based on the needs of the business, its clients, and its products, to ensure proper placement in search engines to deliver maximum results.

At this point, the creation of "high quality and unique content, including the defined keywords" will occur, as will the submission of the newly-designed website and sitemap to all major search engines.

It is the combination of all of these techniques which enables companies such as Vayumedia.com to give businesses in Atlanta guaranteed search engine placement that will generate not only traffic, but conversions to sales as well.

Internet Retailer Survey: Search engine marketing remains a top priority as new engines and techniques arise

Things are looking up for retail marketers searching for customers online.

28.0% of merchants report more than 25% of their site traffic stems from paid search advertisements while 51.5% say more than a quarter of their traffic comes from natural search. In the past year, 44.9% of merchants report that the conversion rate on pay-per-click search advertising went up, 16.3% say it went down and 38.8% say their conversion rate held steady. And 47% report more than 25% of their web sales stem from search engine marketing, according to Internet Retailer's new search engine marketing survey of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers.

On top of that, 44.6% increased their paid search budgets in the past year and 49% say they will increase it in the year ahead.

"2009 was a peculiar year for search engine marketing. The first two quarters were exceptionally slow. It wasn't until back-to-school season that things really picked up, and then the holiday season was very strong," says Udayan Bose, founder and CEO of NetElixir Inc., a search engine marketing firm. "For the year, for our more than 60 online retail clients, the overall average conversion rate was up 15%. And January this year was a very strong month. All of this positive movement has resulted in exceptional confidence among search advertisers today."

The fundamentals

Search engine marketing is one of Internet retailing's fundamentals. It's the way a huge chunk of online shoppers find retailers and the products they're looking to buy. This is why web merchants keep pouring money into advertising on search results pages and on search engine optimization projects to move up in natural search results.

37.7% of respondents spent more than 50% of their online marketing budget on search engine marketing, both paid search and search engine optimization combined, according to the Internet Retailer survey of IRNewsLink e-newsletter readers conducted last month with e-mail marketing and survey firm Vovici Corp.

24.8% of respondents spent 5% or less of their online marketing budget on search, 3.0% spent 6% to 10%, 7.9% spent 11% to 15%, 2.0% spent 16% to 20%, 6.9% spent 21% to 30%, 13.9% spent 31% to 40%, 4.0% spent 41% to 50%, 5.0% spent 51% to 60%, 11.9% spent 61% to 75%, and 20.8% spent more than 75%.

And money's coming back. 27.0% report more than 50% of their online sales are attributable to search engine marketing. 3.0% report 41% to 50%, 9.0% say 31% to 40%, 8.0% say 26% to 30%, 9.0% report 21% to 25%, 7.0% report 16% to 20%, 11.0% say 11% to 15%, 9.0% say 6% to 10%, and 17.0% report 5% or less.

"Everything we see from the retail side indicates a considerable interest and investment in search related to the overall goal of driving more online sales," says Shar VanBoskirk, a vice president and principal analyst who specializes in search engine marketing at Forrester Research Inc. "All types of retailers are focused on driving more web sales, and search is a terrific way to drive that online sales goal."

A changing landscape

Google dominates the search engine landscape. 19.4% of respondents to the Internet Retailer survey say more than 90% of their search engine traffic comes from Google. 43.9% say 71% to 90%, 25.5% report 50% to 70%, and 11.2% report less than 50%. Yahoo has been the perennial second-place finisher.

But a relative newcomer on the scene, Microsoft Corp.'s Bing, has been making inroads since its launch in June 2009, and it's gaining increasing attention from retail marketers.

In the coming year, 43.4% of merchants plan to shift some paid search spending to Bing. That's no doubt because Microsoft and Yahoo have agreed that Bing will become the search engine used on Yahoo sites, a switch expected to occur within a year. Bing will then become the clear No. 2 to Google in traffic.

In terms of conversion, Google produces the highest conversion rate, says 69.4% of those surveyed, versus 14.3% for Yahoo and 11.2% for Bing. But some experts say Bing is performing better than those survey results suggest.

"For 40% of our online retail clients, Bing even surpasses Google in terms of conversion rates," says Bose of NetElixir. "And for those 40%, we are seeing a very clear shift from Yahoo to Bing. And the only reason is because the conversion rate derived for Bing is significantly superior to Yahoo and in many cases superior to Google."

And there's more, Bose says. "Bing has a higher average order value in most of the cases compared with Yahoo," he adds. "All of this would prompt me to advise any web retailer to look very seriously at Bing as your No. 2 option to Google. Perhaps those in the survey ranking Bing next to Yahoo and Google rate Bing lower because the overall budget is miniscule in comparison to Google. In 2010, more and more online retailers will shift more and more of their search engine spend from Yahoo to Bing."

Picture this

2010 may also see more retailers getting graphic with their search programs. Images in search results have begun popping up, especially on Google, whose Google Base, formerly Froogle, has been testing the use of product images when consumers search for product-related terms.

Type "wheelchair" in Google and within the high-value area of natural search results one will see under the headline "Shopping results for wheelchair" images of wheelchairs along with their names, prices and corresponding retailers. This service is in beta and select retailers provide their images and pricing to Google Base.

One service out of beta is Google Plus, which adds a plus sign to a paid search ad that consumers can click on to drop down images of products with more information. On a paid search ad for wheelchairs from SpinLife, a click on the plus sign displays images of six wheelchairs along with their names and prices. A click on the image or name takes the consumer to the page on the SpinLife site where they can make a purchase.

In the survey, 36.4% of retailers say they are working with search engines to incorporate images into paid and natural search results. 40.4% say they are not, but plan to; 23.2% say no and have no plans to do so.

The image effect

Images seem to be having an effect on consumers searching for products. 23.5% of retailers using images report a 1-5% increase in click-through rates, 17.6% say a 6-10% jump, 11.8% report an 11-15% boost, 2.9% report a 16-20% increase, 5.9% say a more than 20% jump, and 38.2% report no improvement.

"I find it surprising that 38% can have no improvement. You are boosting the text; an improvement has to be there," Bose says. "Images definitely have a positive impact on the overall return. The overall click-through rate has gone up for our clients 11-15%. As long as they are proving to be helpful to the marketer, images definitely will go up in importance in 2010."

Forrester's VanBoskirk agrees that images can enhance the click-through rate for a paid search ad or natural search result, and that the number of images consumers see in search results will increase. However, she feels retailers can make better use of their time elsewhere.

"There are a lot more sophisticated things a retailer can be doing than just throwing an image in the search results," she says. "How can you better tailor the content of your ad to the users' intent, for example. I'm a lot more cynical on the image front. The ultimate value images will show will be tempered by better keyword strategies and better deciphering of users' intent."

Whether it's digging in and enhancing paid keyword strategies, better optimizing an e-commerce site to appear higher in natural search results, trying out new search engines like Bing or testing new techniques like incorporating images into search results, one thing is clear: Retailers have to stay on top of search engine marketing because it is a marketing channel that not only brings in the customers but brings in the cash.

The typical question that gives many SEO professionals a bit of a gut-check is, "How long will it take for you to show me results?" Typically, the answer will vary based on the age of the site in question and the level of competition for high volume keywords, if boiling it down to two major factors.

However, there are considerably more elements to a fully-fledged answer. These are also split into new vs. redesigned or reformatted (URL) Web site.

When dealing with a brand new domain, it will likely be difficult to gain the necessary "trust" for rankings for broad competitive terms for at least three months, but often closer to six to nine months. This isn't always as clear cut -- if you have and continue to put out useful content, and if you're fortunate to benefit immediately from authoritative and consistent links (or are willing to cheat), you could see results sooner.

Of course, if your technical infrastructure doesn't support good crawling of your pages and understanding of your content, you'll be dead in the water before you even start.

When dealing with either redesigns or post-launch SEO, the best thing to do is never give, or accept, a response "from the cuff." Setting unrealistic expectations will only lead to disappointment. Not only should people take time to project the best and worst possible scenarios, but these projections should be updated post-launch at least once, as crawling and indexing patterns get established.

How Quickly Do Search Engines Crawl/Index a Redesigned Site?

Recently, we helped relaunch a fairly large site with thousands of pages. A major directory level was gone, and it wasn't possible to implement all redirects prior to launch.

Within 12 hours, Google had indexed and was returning well over 1,000 of the new pages in its results. We started seeing a few dozen new pages in each directory level off the root that we were monitoring, within about four hours after launch. I can't claim as dominant of a performance by Yahoo, and look forward to our first Bing-monitoring, which has to be better than the last.

The catch to this process is that, at the same time, the search engines are ridding themselves of any no-longer used URLs, through new robots.txt files, 404 errors, and in a pattern that appears to indicate an "as we can" programming attitude. They will also continue to index those with rankings, fortunately.

If the site relies on a lot of home page rankings for top keywords, then a redesign usually won't hurt, even if the new home page URL now resolves to the root instead of a prior directory-appended version, based on a number of sites.

How Difficult is it to Maintain Current Rankings After Launch?

For new domains, brand terms should rank nearly immediately after the first crawl -- maybe not first however, as Rosetta experienced after launching and finding Apple and the language software ahead. A unique brand name should have relatively no problem ranking number one very soon.

Benchmarking is crucial to understanding how post-redesign crawling behavior is treating a Web site. Monitoring "cherry" keywords, such as the top 10 to 50-plus branded and non-branded referring terms, and measuring them by search engine, can give you insight into this.

This is also an important high-level indicator of how much the search engines initially trust your new domain structure. It happens a lot quicker when you're shifting URLs on the same root domain, than when you're moving to a new one.

How is Traffic Affected After Launch?

The classic answer to this question is often unfortunately accurate. There's always going to be at least a slight drop in traffic, even with SEO.

On a percentage basis, this can equal dozens, or even hundreds of traffic-driving rankings. The better you do with maintaining your high-volume keywords, the more likely the dip may be being caused by other factors as well, including an unexpected or seasonal dip in branded traffic.

The best ally in monitoring post-launch success rate is, of course, analytics. As long as it's been properly configured, very important data can be gleaned from 404 reports and high-bounce pages or referrers. Google Webmaster Tools and Yahoo Site Explorer are important allies in the quest for new or continued rankings.

Lastly, level of implementation is probably the single worst enemy to SEO success. Lack of SEO implementation is so dangerous because even what seems like the smallest de-prioritization during a launch cycle can often be a very big wrench in the spokes.

In a partnership with an SEO provider, or in dealing with your own SEO team, you have to remember the "fear of flying" analogy. If you're afraid of flying, simply ask your captain if he's planning to get you there safely. Chances are very likely that any partner you entered into an arrangement with, and even more so an internal SEO team, is just as concerned about ranking and performance as you are.

For a new site, the first goal should be to rank for brand and potentially some local or other modified long tail searches. Give the process time and continued attention, and rankings should be visibly rising after six months.

For redesigns, the primary first goal should be to maintain current rankings for high-traffic terms immediately post-launch. Next, establish that your optimization is in place and start working to develop trust in the new pages and understand how the search engine sees them. From this, you can either increase or decrease your expectations for incremental success over the old site.

Length of time it takes to get ranked is always something you get asked, and it is a hard one to answer. Competitiveness, domain age, and brand level are the three things I look for at the start -- after that it becomes an endless endeavor.

How do you know when content quality is good enough? This question is interesting because it's rooted in a mindset of "What is required to get the best SEO results?"

However, this same question can be applied quite a bit more broadly. Here are some of the ways you can evaluate that question.

1. On-page SEO

Years ago, content developed specifically for on-page SEO purposes generally meant some level of artificially inserting keywords into the content. When you hear people talking about SEO copywriting, they essentially mean "What keywords do you want to make sure are included in the article?"

Two problems here: the resulting articles often don't really read that well (bad for users), and the search engines are getting increasingly better at detecting when content isn't written completely naturally. There is little win in having the search engine conclude that your content is either poorly written or written with the intent to manipulate search rankings. Think of this in the light of the search engine's goals to provide a quality experience to their users, and you can see that this easily could be a negative ranking factor.

Those concerns noted, there is a lot of reason to think about on-page SEO in creating a well structured content strategy. It helps feed the long tail of search and can increase the search engine's perception regarding the quality of the pages of your site.

2. Conversion

Content can also be developed with a focus on conversion. This is often done through A/B testing or multivariate testing, using conversion optimization software. A free product that does this pretty well is Google Website Optimizer.

The concept is to do a lot of testing of various versions on your pages, measure which ones convert the best, and then pick the best converting one. Often, simple changes can have the best impact. One common principle that people espouse in conversion optimization is that "less is more," or that one thing worth testing is reducing the amount of distractions on the page (e.g., links to other resources or the presence of much text on the page).

While conversion optimization is extremely valuable, it only looks at part of the question -- how your site converts visitors to a page or set of pages on your site. Also, it doesn't take into account the obvious search engine benefits of having text on your page.

For example, you wouldn't want to increase your conversion by 30 percent but cut your traffic in half because you took the content off the page. Clearly, you want to strike a balance between SEO and conversion optimization.

3. Link Worthiness

When pursuing links to your site (without buying them or doing link swaps), one of the key questions is why someone should consider linking to your site. Recognized opinion leaders and recognized brands (e.g. Coca-Cola) get links because of who they are. If you don't fall into one of those two categories, then you need to fall back on providing something unique and compelling on your Web site in order to get links to it.

Some people use the term "link bait" to the concept of generating content solely for the purposes of attracting links. However, care is needed here too, because if you become too focused on using the content to attract links, you may create content that isn't relevant to your site, or otherwise not good for the image of your site.

4. Social Media Environments

Will users of Twitter and Facebook start sending around links to your content? Will StumbleUpon users stumble it?

On the other side of the coin, you don't want these networks to have a negative reaction to what you produce. The impact of how this will affect your content development strategy is growing. In a few years time it could well be a dominating consideration.

Summary

When you're considering your content development strategy, and how much effort to put into creating high quality content, consider all four of these factors. There certainly can be individual pages on your site where only one or two of the above factors apply, but, for your Web site overall, make sure your content strategy take all four pieces into account.

How Google's Algorithm Rules the Web

When it comes to finding stuff, there's Google -- and there's everyone else.
Photo: Mauricio Alejo

Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning. It is here, at the Mountain View, California, headquarters of the world's most powerful Internet company, that a room filled with three dozen engineers, product managers, and executives figure out how to make their search engine even smarter. This year, Google will introduce 550 or so improvements to its fabled algorithm, and each will be determined at a gathering just like this one. The decisions made at the weekly Search Quality Launch Meeting will wind up affecting the results you get when you use Google's search engine to look for anything -- "Samsung SF-755p printer," "Ed Hardy MySpace layouts," or maybe even "capital Burkina Faso," which just happens to share its name with this conference room. Udi Manber, Google's head of search since 2006, leads the proceedings. One by one, potential modifications are introduced, along with the results of months of testing in various countries and multiple languages. A screen displays side-by-side results of sample queries before and after the change. Following one example -- a search for "guitar center wah-wah" -- Manber cries out, "I did that search!"

You might think that after a solid decade of search-market dominance, Google could relax. After all, it holds a commanding 65 percent market share and is still the only company whose name is synonymous with the verb search. But just as Google isn't ready to rest on its laurels, its competitors aren't ready to concede defeat. For years, the Silicon Valley monolith has used its mysterious, seemingly omniscient algorithm to, as its mission statement puts it, "organize the world's information." But over the past five years, a slew of companies have challenged Google's central premise: that a single search engine, through technological wizardry and constant refinement, can satisfy any possible query. Facebook launched an early attack with its implication that some people would rather get information from their friends than from an anonymous formula. Twitter's ability to parse its constant stream of updates introduced the concept of real-time search, a way of tapping into the latest chatter and conversation as it unfolds. Yelp helps people find restaurants, dry cleaners, and babysitters by crowdsourcing the ratings. None of these upstarts individually presents much of a threat, but together they hint at a wide-open, messier future of search -- one that isn't dominated by a single engine but rather incorporates a grab bag of services.

Still, the biggest threat to Google can be found 850 miles to the north: Bing. Microsoft's revamped and rebranded search engine -- with a name that evokes discovery, a famous crooner, or Tony Soprano's strip joint -- launched last June to surprisingly upbeat reviews. (The Wall Street Journal called it "more inviting than Google.") The new look, along with a $100 million ad campaign, helped boost Microsoft's share of the US search market from 8 percent to about 11 -- a number that will more than double once regulators approve a deal to make Bing the search provider for Yahoo.

Team Bing has been focusing on unique instances where Google's algorithms don't always satisfy. For example, while Google does a great job of searching the public Web, it doesn't have real-time access to the byzantine and constantly changing array of flight schedules and fares. So Microsoft purchased Farecast -- a Web site that tracks airline fares over time and uses the data to predict when ticket prices will rise or fall -- and incorporated its findings into Bing's results. Microsoft made similar acquisitions in the health, reference, and shopping sectors, areas where it felt Google's algorithm fell short.

Even the Bingers confess that, when it comes to the simple task of taking a search term and returning relevant results, Google is still miles ahead. But they also think that if they can come up with a few areas where Bing excels, people will get used to tapping a different search engine for some kinds of queries. "The algorithm is extremely important in search, but it's not the only thing," says Brian MacDonald, Microsoft's VP of core search. "You buy a car for reasons beyond just the engine."

Google's response can be summed up in four words: mike siwek lawyer mi.

Amit Singhal types that koan into his company's search box. Singhal, a gentle man in his forties, is a Google Fellow, an honorific bestowed upon him four years ago to reward his rewrite of the search engine in 2001. He jabs the Enter key. In a time span best measured in a hummingbird's wing-flaps, a page of links appears. The top result connects to a listing for an attorney named Michael Siwek in Grand Rapids, Michigan. It's a fairly innocuous search -- the kind that Google's servers handle billions of times a day -- but it is deceptively complicated. Type those same words into Bing, for instance, and the first result is a page about the NFL draft that includes safety Lawyer Milloy. Several pages into the results, there's no direct referral to Siwek.

The comparison demonstrates the power, even intelligence, of Google's algorithm, honed over countless iterations. It possesses the seemingly magical ability to interpret searchers' requests -- no matter how awkward or misspelled. Google refers to that ability as search quality, and for years the company has closely guarded the process by which it delivers such accurate results. But now I am sitting with Singhal in the search giant's Building 43, where the core search team works, because Google has offered to give me an unprecedented look at just how it attains search quality. The subtext is clear: You may think the algorithm is little more than an engine, but wait until you get under the hood and see what this baby can really do.

Why your web site may no longer appear on Google, Yahoo or Bing?

• Changes to the search engine algorithms
• Use of black hat techniques in your SEO strategy
• Sudden loss of inbound links to your website
• Bad linking strategy
• Your site has been hit with a Google Penalty

Vayu Media search engine experts utilize the latest techniques to diagnose and correct these and any other problems that could be causing a search engine penalty on your web site. For more information about any of Vayu Media's Atlanta SEO Services, feel free to contact our Atlanta SEO Company Vayu Media.

The tough economy has put a strain on many marketing budgets in the Atlanta metro area. We all know that the economy will not truly begin to recover until there is a recovery in job creation.  This in turn relies on a solid small to medium size business recovery.  Vayu Media the Atlanta SEO Company may be the answer to a lot of Atlanta metro businesses that are trying to maximize the use of their budgets.  The company is working with businesses that want to get their business growing again by offering free website face lifts or full re-design when the business chooses to use Vayu Media's marketing solutions.  This truly creates a win/win situation to the cash strapped businesses that can avoid investments of $5,000-$15,000 in web design and focus on spending their budget on internet marketing campaigns that will grow their revenue again.

"We are challenging the status quo every day. Our goal has always been to be a partner and not just another vendor to our clients.  The only way we know how to do this is to put ourselves into their shoes and challenge ourselves to find the best solutions for our clients.  This program will help many businesses start growing again in this still challenging business environment" explained Jennifer Dunphy Vayu Media's VP of Sales & Marketing.

If you are a business that is interested in Vayu Media's internet marketing solutions and would like to take advantage of this promotion please contact Jennifer Dunphy:  jdunphy (at) vayumedia(dot)com, (404) 547-0949.

About Vayu Media:

Vayu Media is an Atlanta SEO Company with the expertise to deliver comprehensive SEO services. We offer search engine optimization services that help businesses with a limited or an extensive marketing budget to squeeze out the highest possible return on investment. We develop the right approach based on your budget constraints to maximize your return on investment. Our Atlanta Web Design Company offers search engine friendly web design for Ecommerce, Corporate & 3D web development projects.

Media Contact:

Jennifer Dunphy, Vayu Media LLC, (800)-456-1563 , info (at) vayumedia dot com

The key thing to understand about how search engines work is that they index pages, not websites. In that regard, every page rises or falls on its own merits. On-page search engine optimization is an important factor for every single page on your website. So too is off-page optimization or link building.

That means that any inbound links you have pointing to a page are going to be considered by the search engine algorithm for the purposes of PageRank and ranking. While inbound links from other websites will carry more overall weight, if they are good links, you can't discount internal links. Those will often be your first inbound links to every page. But the most important inbound link to your website (indeed, to every page on your site) is that first inbound link from elsewhere.

No web page at all will get crawled and indexed without at least one inbound link. If your site is up and ready and has a great internal link structure but no inbound links from anywhere else then you all you have is a great site in a vacuum. It won't get crawled. You need at least one inbound link from somewhere to any page on your site. Then, that page will get crawled and every page on your site linked to from that page will get crawled as well as any pages linked to from those pages.

Once you get that first page indexed then any inbound links from within your site will get crawled and the other pages indexed. That doesn't mean you should build one inbound link from somewhere else then stop. But it does illustrate how critical that first inbound link is to your website.

After that first link, your internal site navigation links are pretty much like any other inbound link. They'll be judged on anchor text, link age, domain age, page age, relevancy, and all the other factors that every other inbound link is judged by. Do they pass PageRank? Yes. Do affect PageRank? Yes. But if you're sitting at PR 0, how's that going to help you?

When it comes to link building, you need to think long term. Build a diverse link portfolio, but don't count out your own website

Viral marketing has changed a lot over the years. In the early days marketers would write tons of articles and distribute them through article directories, attracting thousands of links in a few days. The reason this worked is because those marketers were able to write great articles that publishers didn't mind printing. And they put their own links at the bottom in the author's resource box. That was good promotion.

Other forms of viral marketing sprung up as we entered into the new millennium. Article marketing still works, but now viral marketers have blogs, video, social media, and a collection of friends built up from doing business online. Even ad networks can become a viral hit if done right.

The way viral marketing works, no matter which medium you are operating in, is you - the marketer - produce great content that gets people excited about something. It can be an innovation in technology, something funny or controversial, or anything that people will respond emotionally to. It's got to have some kind of emotional appeal. That's the attraction.

If you are really good at producing something with emotional appeal then people will link to it. They will also share it with their friends. Soon, it takes on the qualities of a virus and spreads on its own. Good viral marketing campaigns spread so fast you hardly notice it happening. That's when you know you've done your job as a marketer and you've done something to be proud of.