Search Engine Optimization: June 2010 Archives

Technology Association of Georgia (TAG) adds Vayu Media as a sponsor to support Georgia's Technology Community.

Atlanta, GA - June 28, 2010 -

The Technology Association of Georgia supports its members by generating opportunities for personal, professional and business growth. By forging these strategic alliances, TAG acts as a primary catalyst to foster a rich growth environment for technology development in Georgia.  As a result, TAG's loyal and growing membership is better prepared to meet future challenges as Georgia's technology community becomes a world-class benchmark.  To support this mission TAG relies on sponsorships from the Georgia business community. Vayu Media is one of the Atlanta based companies that has recently joined TAG as a Gold Sponsor.

Vayu Media is an Atlanta SEO Company with the expertise to deliver comprehensive SEO services. The company offers search engine optimization services that help businesses with a limited or an extensive marketing budget to squeeze out the highest possible return on investment.  Their teams develop the right approach based on their client's budget constraints to maximize their client's return on investment. "We're excited to increase our support of the Georgia business community.  TAG is a fantastic organization and a perfect fit for our internet marketing company.  TAG is generating business growth for Georgia companies as does Vayu Media through our internet marketing solutions" explained Jennifer Dunphy Vayu Media's VP of Sales & Marketing .

In addition to the sponsorship Vayu Media will be supporting TAG's communication department.  The company will support TAG in getting the message out to the Georgia technology community regarding events, initiative programs and networking opportunities.

About TAG

Technology Association of Georgia is dedicated to the promotion and economic advancement of the state's technology industry and provides leadership in driving initiatives in the areas of policy, capital, education and giving. TAG also brings the technology community together through events, initiative programs and networking opportunities.

TAG was launched in January, 1999 with the merger of three of the state's largest technology organizations: the Southeastern Software Association, the Business and Technology Alliance and Women in Technology. At its launch, TAG became one of the largest technology organizations in the country.

Our Societies, or special interest groups, encompass a large variety of  disciplines, from conducting business internationally to raising capital, from outsourcing to project management, technology in entertainment to International Business solutions.

Effective Atlanta Search Engine Optimization Brings Returns on Investments

Atlanta, Georgia - April 19, 2010 - A focus on Google search engine optimization in Atlanta can produce a significant gain in traffic and return on marketing dollars spent, according to local company Vayumedia.com.

Specializing in providing affordable Atlanta-area search engine placement for companies both new to the online market and those looking to generate more traffic, Vayumedia.com knows that "you can't take your eyes off your business to manage online marketing," but that you need online traffic to grow your business.

Vayumedia.com has seen businesses come and go, and knows that simply focusing on keywords will generate a spike in traffic, but not the "conversions to leads and sales that grow your business." They've learned through experience that the best Atlanta search engine optimization derived from a multi-step process, which ensures that a business not only achieves the top ranking in its category, but that visitors to the website are interested in buying products.

The first step in this process is data collection, including a "deep analysis of business needs," which allows the optimization company to set reasonable goals for progress and return.

Next, detailed website analysis must be conducted. Websites with little or no content that generate traffic will not, in turn, generate sales. This analysis helps ensure that a website meets the "quality, technical, design and content guidelines from the major search engines," which is essential if it is going to be highly ranked.

Keyword research is essential, and after the first steps have been completed, can begin in earnest. This is based on the needs of the business, its clients, and its products, to ensure proper placement in search engines to deliver maximum results.

At this point, the creation of "high quality and unique content, including the defined keywords" will occur, as will the submission of the newly-designed website and sitemap to all major search engines.

It is the combination of all of these techniques which enables companies such as Vayumedia.com to give businesses in Atlanta guaranteed search engine placement that will generate not only traffic, but conversions to sales as well.