Social And Search Get Married- Part 2

by Jennifer Dunphy

Jul 24, 2013

 

According to a recent study published by eMarketer, US online spending is expected to reach $46.5 billion in 2013.  The question on every marketers mind is, “How do I get a larger share of that revenue?” The answer is to always think about your potential customers with every marketing decision you make.

You need to fit Your Site Into Search

The search engines boil down to one basic concept: helping users find what they’re looking for. And Google will continue to serve its mission “To organize the world’s information and make it universally accessible and useful” and social media is just another avenue enabling Google to better fulfill its mission. It only makes sense for SEO and social to be treated as one. They are both discovery avenues that create brand awareness; drive leads, engage customers, and, bottom line, create valuable content.

The impact that social signals have on the overall search algorithm is continuing to increase as search becomes more personalized. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others.  It also shows the search engines and the sites visitors that your site is up to date and that your site invests in making the user experience a positive one. Viral content is like the mass endorsement of the public. Every share, like, re-tweet, +1 , subscription, and pin means one more endorsement for your website, simultaneously increasing your social capital and your search creditability. By gaining a massive amount of social shares, you’re not just boosting your SEO signals and your site visibility—you’re also creating content with value for your customer base. Viral content is a win-win for both your brand and your search rankings.


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