Social and Search Get Married

by Jennifer Dunphy

Jul 19, 2013


There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether. It is merely a convergence of technology and methodology. Change is the only constant in the online marketing industry, and change comes quickly.

Not too long ago most businesses were viewing SEO and social media as two completely separate initiatives, with completely separate budgets and separate teams dedicated to managing the success of the campaigns. Nowadays, most businesses, at least I hope, realize that SEO and social media are a couple and go hand-in-hand with one another’s success. While 97% of marketers agree that social media provides benefits and value to their business, from a discovery, brand awareness, and customer engagement prospective, many marketers still miss the link between SEO and social, and don’t leverage its power to the fullest extent. While engaging in social media alone can provide impressive results, properly planned tactics can also have a positive impact on your search results. While social signals are something merely on the radar for some businesses, the bottom line is that marketers who have recognized that the future of search is already here can gain a significant competitive advantage.

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