The Benefits of Pinterest

by Vayu Media

Jun 5, 2013

 

So why does Pinterest have so many marketers salivating? Although Pinterest is the most popular among American women, the usage among men is gaining momentum and the demographics are shifting to a more gender balanced audience. The social site touts a more mature average audience, ranging from 25-44, which is ideal for marketers. Not only do they have more disposable income, but they are also busier than ever with their attention being pulled into many different directions, and Pinterest plays well with the time challenged professional. Nearly 30% of Pinterests 1.5 million daily users have a household income above $100,000 . Pinterest is also seeing a significant increase in users aged 45-54. Not only does Pinterest continue to grow in overall user volume, but is also expanding globally, increasing the exposure for anyone that is using the social network.

Pinterest, like a business’s website when properly marketed, can serve as a virtual storefront. It has the ability to not only send people to your website, but also to your physical store location. Pinterest can help you to create a style trend, create the viral spread of a new product and best of all, it can help you to sell products. Better yet, you can easily target the type of people that are most likely to buy your products and services


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