The Hot Industries Of Pinterest

by Vayu Media

May 29, 2013


What types of businesses are successfully utilizing Pinterest for marketing? Due to the nature of Pinterest, lifestyle types of brands such as The Travel Channel are particularly successful in utilizing the medium. But don’t get discouraged if that does not fit your business profile. You may be surprised to learn that other business such as The Wall Street Journal are not only successfully leveraging the power of Pinterest with over 16,000 followers, but they are expanding their audience to a new reader demographic outside of their typical everyday reader. They are doing this by creating boards that focus on everything from fashion, beauty and yoga, to their more typical topics like business, top stories and tech & gadgets. Pinterest is all about collecting and sharing your inspirations, which for most people extends far beyond just business. This is one more way on which businesses can get closer to their customer on a more personal level.

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