Vayu Media - Web Insights 01/20/2010

Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a successful digital marketing strategy.

Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.

Is 2010 the Year of Conversion Rate Optimization?

This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, "Marketing is NOT Sales" was written exactly nine years ago today I wrote this column. Soon after the dot-com crash, I wrote: "For all that's being written about...

Strong Holiday Sales Improve E-Commerce Outlook

comScore reports the final tally for 2009 US online holiday sales was up 4% over 2008, to $29.1 billion. In mid-November, eMarketer predicted 2009 US online holiday sales would grow a slightly higher 5.4% and total $30.0 billion. This modest increase represents a vast...

Introducing a New Breed of Affiliate Marketers

Having hung around the U.K. affiliate community for many years, I found myself looking at everyone's New Year's resolutions. I dabble as an affiliate, and last year did not do badly at all. The overwhelming feeling that I got from reading the resolutions was that the...

Four Search Predictions for 2010

I ended last year by swiftly showing 2009 the door. Regardless of client or industry, no one seemed sad to see 2009 retire into the sunset. So here we are in 2010, and I get to make a bunch of predictions that I won't be held accountable for, which is the beauty of..

If It Can Be Measured, It Can Be Optimized

I never get tired of reciting these important words to my colleagues, clients, or anyone who will listen. The reason is this: after 14 years of dealing with major global brands, I still see companies and their agencies spending large amounts of money on their online...

Making Web Analytics More Analytical

In my last column, I reflected on 10 years in digital analytics, examining how far the industry had developed in a decade in some ways and how there is still room to grow in others. One point: the online marketing world had been "data rich and analytically poor...

OUR PARTNERS
Vayu Media has partnered with Google, Yahoo!, MSN, Ask.com and has a team with specialized knowledge to take the complexity out your hands. Our team manages all aspects of the set-up, maintenance, tracking, analysis of campaigns, optimization of your niche keywords, efficiencies through proper keyword management techniques and budgetary management. We can do this affordably and comprehensively because of the economies of scale we have reached. We can do this efficiently because this is what we do for a living.

Contact Vayu Media
To request a quote go to: www.vayumedia.com
If you prefer to contact us by email send us your inquiry to: info@vayumedia.com
Or if you prefer, call us at our Toll Free Number : 800-456-1563

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