Vayu Media - Web Insights 04/28/2010

Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a successful digital marketing strategy.

Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.

7 Form Factors to Increase Conversions

My last two columns focused on evaluating the five dimensions that make the 10 design elements of the anatomy of a landing page convert better. A prominent feature found on many landing pages is a form to complete, or at the end of a retail landing experience, forms required to complete a...

Using Behavioral Targeting to Build a Relationship

Sure, it may be appealing to return to a site that appears to recognize you - offering you recommendations on new offers or suggesting a somewhat easier path to finding what you want. Maybe there is one less form to fill out before reading that premium article. Or you are offered another...

Finding Consumers Who Are Ready to Buy

According to research conducted by Burke and commissioned by the Yellow Pages Association (YPA), users of print and online directories are prepared to make a purchase after researching local businesses. About eight in 10 users of either type of directory bought or planned to buy a product...

What History Tells us About Facebook's Potential as a Search Engine

The number of searches conducted on Facebook surged over the past year, more than doubling to 647 million searches in the U.S. as of March. While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the same month, Facebook's footprint in search is...

The Free Tool Dilemma

Some great free tools are available for anyone to use for real-time search and page speed analysis. As a Yorkshireman, free is my favorite price to pay (a common British saying is that "a Yorkshireman is a Scotsman with all the generosity squeezed out of him"), as I'm sure is true for most...

An Open Invitation to Customize Ads

I'll be the first to say that last week's column painted a fairly rosy picture of the current state of online advertising: advertisers work hard to deliver relevant messaging and consumers respond positively, appreciative as they are for the more meaningful ads. Any digital marketer will tell...

OUR PARTNERS
Vayu Media has partnered with Google, Yahoo!, MSN, Ask.com and has a team with specialized knowledge to take the complexity out your hands. Our team manages all aspects of the set-up, maintenance, tracking, analysis of campaigns, optimization of your niche keywords, efficiencies through proper keyword management techniques and budgetary management. We can do this affordably and comprehensively because of the economies of scale we have reached. We can do this efficiently because this is what we do for a living.

Contact Vayu Media
To request a quote go to: www.vayumedia.com
If you prefer to contact us by email send us your inquiry to: info@vayumedia.com
Or if you prefer, call us at our Toll Free Number : 800-456-1563

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