Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a successful digital marketing strategy.
Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.
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Americans Want Brands that Inform
The top characteristic US consumers want from brands they like is to improve their knowledge--and the least desirable one is for a brand to "only be visible in store"--according to the "Global Web Index" from Lightspeed Research. Helping consumers keep up to date on topics that...
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Turning One Ad Impression Into Ten
Not long ago, I had a client say something really interesting. He said, "We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered -- that is my challenge to you." Of course, we're always doing that anyway. Added-value...
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Buy.com launches new e-commerce sites and eBay stores in four countries
Online discount retailer Buy.com Inc. announced today the launch of dedicated e-commerce sites targeting Canada, France, Germany and the United Kingdom. The e-retailer says it plans to expand into Italy and Spain before the end of the year. The new sites are in local languages and...
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SEO Can't Fix Stupid
The divisiveness of the SEO (define) industry has reared its tenacious, albeit link-baiting head again in recent weeks. Apparently as contentious as politics and religion, SEO tactics should not be discussed in polite company; especially the company you keep includes Web designers, Internet...
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Retailers Get Ready for Social Shopping Experience
People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways. As people spend more time on social networks, retailers feel pressure to be there as well. Twitter...
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Online Spend: Up or Down?
Down, down, down? Or up, up, up? The prognosis for online advertising and marketing spend diverges 180 degrees, depending on how you read the numbers. And even how you interpret what "spending" is. Research aggregator eMarketer just revised its forecast. Originally, the company predicted online ad spend...
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