Vayu Media - Web Insights 11/11/2009

Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a successful digital marketing strategy.

Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.

The New Age of Search Strategy

A few years ago, when I was a little bit younger (but apparently a lot dumber), I got myself into hot water with some colleagues when I said I didn't think search was all that strategic. I was happy to grant that search was effective and efficient, but despite its clear...

PayPal opens up a new development strategy

At its first technology developers conference this week, PayPal, the payment processing unit of eBay Inc., unveiled a new growth strategy based on sharing the software code for its PayPal X global payments platform with developers and providing a new software tool kit for...

How to Get More Sales per SEM Dollar

This week, Google held its SEM Advisory Council meeting in NYC. While I can't share with you the product roadmap specifics or the beta products you're likely to see released soon, I can say that there are some interesting products and features worth the wait. However, this...

Kohl's unveils its online strategy for the holiday season

Kohl's Corp. is charting an aggressive course for its holiday season marketing strategy in an effort to reach cost-conscious shoppers. The company says it anticipates online sales during the holidays will grow by 30%. The company is planning to update its Facebook page--which has...

Understanding Marketing Dynamics

Last month, at the eMetrics conference in DC, I picked up a white paper by Eric Peterson on marketing attribution. In it, Peterson outlines the challenges with marketers relying on the traditional last click attribution models built into most Web analytics systems, at least as a...

SEO for Twitter Content

The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing...

OUR PARTNERS
Vayu Media has partnered with Google, Yahoo!, MSN, Ask.com and has a team with specialized knowledge to take the complexity out your hands. Our team manages all aspects of the set-up, maintenance, tracking, analysis of campaigns, optimization of your niche keywords, efficiencies through proper keyword management techniques and budgetary management. We can do this affordably and comprehensively because of the economies of scale we have reached. We can do this efficiently because this is what we do for a living.

Contact Vayu Media
To request a quote go to: www.vayumedia.com
If you prefer to contact us by email send us your inquiry to: info@vayumedia.com
Or if you prefer, call us at our Toll Free Number : 800-456-1563

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