
Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a successful digital marketing strategy.
Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.
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Your Top Holiday Deliverability Virtue: Patience
Delivery issues usually come to a head during the hectic holiday season, when the crush of retail e-mail meets sometimes unforgiving filters at the major Internet service providers (ISPs) like AOL, Yahoo, and Hotmail. It's the worst time of the year to discoverthat mass...

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Selecting an SEO Firm: The What, How, and Who
Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with results. Many companies looking for SEO help...

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What's the Future of Google's Local Search?
Google is making a powerful push to become the undeniable leader in providing local business information to online searchers. In the past year, Google has made the greatest concentration of changes and testing regarding Google Maps since it first made its appearance in 2004...

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Online holiday spending is up 3.4% compared to a year ago
Shoppers have spent nearly $19.94 billion online this holiday shopping season, which began Nov. 1, a 3.4% percent jump from $19.28 billion a year ago, reports comScore Inc. Of the 10 largest shopping days on record, four have taken place this year: Monday, Nov. 30, $887...

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Conversion Test: What's the Best Choice of Message and Media?
What was the winning combination of media and message for Barack Obama's '08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, "Obama's '08 Campaign: Using Data to Win" and then come... .

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Social Media Users Want to Be Heard
While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium--for better and for worse. Users want to be heard. Overall, 45% reported liking...

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