
Vayu Media Web Insights... bringing you the latest developments, trends and insights to execute a succesful digital marketing strategy.
Vayu Media delivers a proven 4 Point Integrated Marketing Solution, a holistic approach to marketing and advertising in the digital economy. The combination of Vayu Media's proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media's expertise in local search marketing will give your business an edge over the competitor who misses the opportunity to connect with customers that utilize the internet for local search. The solutions are packaged in a simple, straight-forward approach and are both proven and measurable. We alleviate the need for constant monitoring that is increasingly complex and costly for business owners. With fixed flat rate monthly billing, you can effectively manage your online marketing and leave the technical aspects of management and analysis to us.
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Yahoo and Microsoft: The Deal for Search Advertisers
Well, the deal is finally done between Microsoft and Yahoo. And it includes some surprising elements and some that are very much in line with expectations, given the rumors and the long dance between the parties. Essentially, the deal has Microsoft's Bing...

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Personalization generates bigger tickets at FreshDirect
Personalization technology tied to its extensive customer database is increasing the average order at FreshDirect LLC, CEO Richard Braddock tells Internet Retailer. In March, FreshDirect, No. 62 in the Internet Retailer Top 500 Guide, tested an internally...

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Big Ad Opportunities for Small Businesses
Although most everyone is affected by our economy in some way, you would imagine that the small business market would be among the worst hit. You might even assume they'd be the first to slash ad spending. But as promoting their businesses is critical to their...

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Who Finds Twitter More Effective, Advertisers or Consumers?
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a "very effective" promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive. The research, which included surveys of US advertisers...

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Desperately Seeking Personal Brand
Twitter recently cleaned up its database, removing a large number of spam accounts. Good. Down with spam, most of us would agree. But many Twitter accounts lost some percentage of their followers as a result of the change. A hue and cry has sounded from some Twitter users...

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What Advertising Do Consumers Trust?
According to the "Global Online Consumer Survey" by Nielsen, 41% of worldwide Internet users trusted online advertising. The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa were the next-most-trusting of online media, followed...

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Vayu Media has partnered with Google, Yahoo!, MSN, Ask.com and has a team with specialized knowledge to take the complexity out your hands. Our team manages all aspects of the set-up, maintenance, tracking, analysis of campaigns, optimization of your niche keywords, efficiencies through proper keyword management techniques and budgetary management. We can do this affordably and comprehensively because of the economies of scale we have reached. We can do this efficiently because this is what we do for a living. |
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