Targeted Solutions

Every 20-30 years there is a disruptive technology that rings in a new era in marketing and advertising. As history has shown, each new technology from print advertising, to radio , to television has been extremely successful in capturing significant market share away from each of its predecessors.

The current New Era of Marketing is...

Targeted {Local} Internet Advertising

An unprecedented opportunity faces all businesses again today, especially {local} businesses. Never before has the {local} small business owner been able to compete against national corporations on a level playing field with regards to advertising and marketing.

 

Why isn't my business growing?

       Advertising does work... not as well as it used to because most advertising efforts are completely untargeted. They are hurricanes, whipping through the marketplace horizontally, touching everyone in the same way, regardless of who they are and what they want.  

- Seth Godin

The Consumer Shift...

  • Nearly 75% of all consumers are searching for products and services online
  • 50% of those who use search engines for shopping are looking for a {local} retailer of specific products and services
  • All consumers want to know what a business has to offer before establishing communication
  • 30% of your target market can't be reach through traditional forms of advertising because they have migrated online (they don't watch TV, listen to Radio, read the Paper or open Direct Mail).

Is your business being found by consumers who use the Internet as their primary resource for Local businesses?

 

Vayu Media delivers success to clients on this opportunity through our 4 Point Integrated Marketing Solution. This consists of solution based {local} internet marketing for maximum ROI. GROWING YOUR BUSINESS is why we get hired. With the perfect combination of solutions and our strategic expertise we drive up your online market share and convert that MARKET SHARE into CUSTOMERS.

Our 4 Point Integrated Marketing Solution is not just advertising to everyone and anyone but rather:

  • Content targeted:

    Content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of web pages with search queries. Matching the content of the website the online user initiates their search allows us to focus precisely on the customers that have an interest in your products or services beyond just the keywords being used.

    Geo targeted:

    Advertising is focused and targeted only to your desired radius of business be it zip codes, cities, counties, states, and countries tracked by IP addresses. Vayu Media matches the online users IP Address to the designations for your advertising campaign and delivers only customers that match your criteria.

    Purchase decision targeted:

    We reach the consumer who may not think of you, but is ready to make a purchase decision... will they find you? With Vayu Media, you will be there at the point of their purchase decision.

These precise targeting mechanisms are so that your advertising dollars are maximized without any waste. Select any of the points below for a detailed outline of each solution.