Mobile Marketing Trends Part 1

21 Mar 2013

The stats on user adoption are changing daily, with consumers actively changing the way they consume media, share & publish content, and buy products and services. With more data and better targeting, advertisers have been able to target by location, content and demographics for some time now. Recently “social targeting” and retargeting across mobile-enabled platforms has emerged. The new capabilities represent a significant opportunity to hone ad delivery. They also allow for greater customization of messaging.