It ‘s not surprising that social media consumption represents a majority of a consumer’s time spent while surfing the web via mobile. According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile. Unlimited access via mobile is not just changing how people access the social web, it’s changing what they do when they get there. To say that mobile marketing has serious potential for marketers would be an understatement. Mobile commerce is set to revolutionize the way that consumers engage with brands, but marketers don’t seem to be putting it to good use yet.